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ASUS unveils Lamborghini laptop, mobile phone

By Akshay Baluni
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Posted 22 May 2008 @ 01:47 pm GMT

Taiwan's ASUS has unveiled its ultra-premium edition of notebook and PDA phone developed in collaboration with the luxury carmaker Lamborghini.

ASUS Lamborghini VX3 Notebook
ASUS Lamborghini VX1 Notebook. Taiwan's ASUS has unveiled its ultra-premium edition of notebook and PDA phone developed in collaboration with the luxury carmaker Lamborghini.
ASUS Lamborghini ZX1 PDA Phone
ASUS Lamborghini ZX1 PDA Phone. Taiwan's ASUS has unveiled its ultra-premium edition of notebook and PDA phone developed in collaboration with the luxury carmaker Lamborghini.

Entering the high-end market, ASUS Technology Pvt. Ltd., a part of the Taiwan-based ASUSTeK Computer, launched the two niche products in India. And with Lamborghini's unbeatable designing and styling, the notebook and the phone are quite a catch.

Benson Lin, General Manager, ASUS for Asia Pacific, Middle East & Africa, said that, "The launch of the Lamborghini ZX1 PDA Phone and the VX3 notebook, marks ASUS' entry into the ultra premium segment in India. We're most pleased to be associated with a world class brand like Lamborghini and offer such exquisite products to the people. The consumer mindset and taste is rapidly changing in India and we're confident that we'll find the right kind of audience for these products in India."

Francis Kao, Product Manager of notebooks division, India, spoke upon the motive and the potential buyers the products will attract.

Kao said, "For most, it's enough to live in luxury but for the Lamborghini VX3 owner, luxury is nothing if it isn't driven by passion farther, faster and fiercer than anything else, in the very finest fashion. No compromise on style and no mediocrity on performance. Every detail, regardless of size, is born out of this spirit, built to be beautiful, for those who are beautiful. VX3 is truly a living, breathing machine impassioned by the Lamborghini's soul of fearsome power and luxury."

Targeting the high-profile business executives, the limited edition Asus Lamborghini VX3 skillfully combines the aesthetics and performance of a Lamborghini race car with the top-notch features of Asus.

Crafted out of exquisite materials like sapphire crystal, titanium alloy and genuine leather the VX3 notebooks are available in the signature colors of Lamborghini i.e., glossy yellow and black. It has a built-in high-resolution camera on top of the screen which resembles a sapphire crystal panel of a Lamborghini car. This is further accentuated by the titanium alloy hinge backbone. The notebook also features a leather-bound palm rest. Reflecting many of Lamborghini's patent designs the notebook lets the user have the feel of the car.

The limited edition ASUS Lamborghini VX3 Notebook comes with a 12.1 inch wide screen and is based on Intel's next generation Penryn-based Core 2 Duo processor. VX3 has been manufactured using the 45-nanometer process which enables it to yield better performance with an extended battery life.

The notebook with dimensions of 8.66 inches width and 1.22 inches thickness and weighing just 3.6 pounds, is very light and easy to carry around.

Powered by Intel Core 2 Duo T9300 processor, the VX3 includes nVidia GeForce 9300, 4GB of DDR2 RAM, 320GB hard drive and a built-in DVD burner. Further, it also comes with a HSDPA modem, Bluetooth, 4 USB ports and HDMI port.

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