Morgan Stanley
India | Wednesday, 20 August 2008
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Microsoft, chasing Apple, adds TV shows to Zune Marketplace

By Jessica Mintz
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Posted 06 May 2008 @ 02:56 pm GMT

Zune music players
Zune music players. Microsoft began making television shows available for viewing on its Zune MP3 players on Tuesday as it continues a campaign to wrest market share from Apple's globally popular iPods. (AFP Photo)

One of the software updates planned for Monday night will make it possible to synchronize several Zunes wirelessly and simultaneously with the same computer. Another lets users sitting at their PCs choose new content to send to a Zune next time it's in range. Before, a Zune's user had to connect the device to a PC wirelessly or with a cable to tweak its contents.

Microsoft's service also emphasizes the social aspect of music consumption and includes services to help users tap into their friends' music discoveries. After the update, Zune Pass subscribers will be able to easily send the contents of friends' "Zune Cards," or mini-profiles showing favorite tunes and recently played tracks, to their own Zunes.

Other new features include gapless music playback and playlists that automatically update themselves based on criteria set by the Zune user.

Reindorp said the software update was widely tested among Microsoft employees.

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