Morgan Stanley
India | Sunday, 12 October 2008
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Gadgets altering lives of Britons

By Akshay Baluni
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Posted 12 March 2008 @ 01:28 am GMT

In a recent survey called 'The Great British Bedtime Survey' conducted online by tickbox.net, for The Sleep Council of UK, it has come to light that Britons' obsession with gadgets such as BlackBerrys, mobile phones, games consoles and laptops is fast transforming the bedroom from 'a sanctuary of quiet and rest' to 'communication hubs.'

'The Great British Bedtime Survey' reveals statistics that prove that the gadgets are fast encroaching the bedrooms
In a recent survey called 'The Great British Bedtime Survey' conducted online by tickbox.net, for The Sleep Council of UK, it has come to light that Britons' obsession with gadgets such as BlackBerrys, mobile phones, games consoles and laptops is fa...

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A part of March being declared 'National Bed Month', the survey covered 1408 people and analyzed their sleeping habits to discover how the British bedtime is changing.

"Our survey results provide a pretty accurate snapshot of our lives today," said Jessica Alexander of The Sleep Council.

The 'pre-bedtime ritual' is initiated with an electric toothbrush doing the oral chore followed with setting up the alarm on widely popular BlackBerrys or mobile phones (that amounts to 22 percent of the surveyed population).

As eight out of ten people boot up a variety of hi-tech gadgets before bedtime, couples are increasingly sleeping apart. Forty percent rarely or sometimes go to bed at the same time as their partner while one in four couples admit to always or regularly sleeping separately.

"Busy night time routines are driving couples' bedtimes and even their bedrooms apart. Nine percent of those questioned admitted to always sleeping separately from their partner," Alexander said.

More people (22 percent) make a point to charge up their electrical appliances and gadgetry than some private time with God (only 10 percent pray before bedtime).

One in three people surveyed make phone calls and send and receive text messages and emails in bed. A further one in five keep busy checking up on social networking sites such as Facebook, playing a computer game or listening to their iPods.

The pattern in bedtime change is also more prominent in a certain age group than others.

For as many as 40 percent of those surveyed workday nights are between 10 and 11pm although for one in eight 9pm is more viable.

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