Morgan Stanley
India | Friday, 29 August 2008
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Cut the cackle in the caveat, SEBI directs fund houses

By Surojit Chatterjee
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Posted 28 February 2008 @ 06:21 pm GMT

mutual funds
India's capital market regulator, the Securities and Exchange Board of India (SEBI) has passed a mandate on all fund houses to 'cut the cackle' in the audio and audio visual advertisements and read the standard warning or caveat in a comprehensible m...

According to a top executive of another fund house, the duration of a warning can never ensure that investors have understood the real risks behind investing. "However, all we can do is to adhere to SEBI's directive," he said.

The economic boom in India has attracted hordes of retail investors to the mutual funds, which, in turn, are flooding all forms of electronic media with commercials to attract investments.

Presently, the Indian mutual fund industry has 33 players managing assets worth over Rs.5,48,000 crore ($137 billion).

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