Intel plans to expand presence in Asian mobile market

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The 'Intel Inside' logo - which has worked wonders for the giant chipmaker over the last 37 years - is said to be the fifth largest brand in the world.

The badge is expected to help Intel make a significant dent in the mobile chips' market. The company pays equipment makers to put the badge in there - and cellphone makers would not mind making extra marketing dollars.

The cellphone market is expected to grow to around one billion units over the next few years.

Shipments of data- and voice-enabled devices are expected to grow to 150 million in 2007.

Shipments of voice-only cell phones are expected to increase to 670 million in 2007.

Even a small percentage of this market would mean new processor sales for Intel, hence, more business.

According to Surendra Arora, director, Customer Solutions Group (South Asia), Intel, "Intel has had a number of successful design wins in the handset market over the last year and is committed to helping our OEM (original equipment manufacturer) partners to promote and market their handsets."

"We are exploring marketing collaboration opportunities with OEMs around the world," he said. "However, we do not have any further details to share at this stage."

Since 2000, Intel has been trying to become a player in mobile phones. However, it's only over the past 18 months that it has begun to win contracts with major cellular makers.

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